Challenge

Introduce a smart helmet with LED safety signals and app integration to urban riders who had never heard of it.

Approach

An influencer driven launch built around real riders, with authentic content made for Instagram, TikTok, and Xiaohongshu.

Role and deliverables

Creative direction, influencer coordination, interview led content, and social assets.

Outcome

A full campaign library that spoke to riders in their own feeds, in their own language.

Challenge

Make a law firm feel human while meeting broadcast technical standards.

Approach

Shot in LOG for maximum dynamic range, with precise color grading matched to the brand, full post production sound design, and voiceover recorded in house.

Role and deliverables

Direction, production, and post production through final delivery.

Outcome

A final piece that met broadcast standards and kept the practice approachable.

Challenge

Turn real production chaos, from sleeping pandas to sudden monsoons, into a series people would finish.

Approach

Twelve episodes planned around the unexpected, with bilingual captions built for sharing beyond borders.

Role and deliverables

Series producing, direction, and delivery of the full vertical series.

Outcome

A 78 percent completion rate, with overseas shares tripled.

Challenge

Cover the full arc of a tech conference and a luxury residential launch, and turn both into content that keeps working.

Approach

Full day coverage of arrivals, speakers, networking, and candids, delivered as social content, marketing recaps, and campaign assets.

Role and deliverables

Lead photographer, shot planning, and fast turnaround edits.

Outcome

At BrainStation in August 2026, one day of shooting became the brand's social and recap library. At the Vernon 46 launch party, the room, the guests, and the details that sell the lifestyle.

Challenge

Listing photos are the first showing. Make every unit feel worth the price.

Approach

Clear, bright, well composed frames that show room scale, finish quality, and the views, from Long Island City to Fifth Avenue.

Role and deliverables

Photography direction and shooting with consistent visual standards across every unit.

Outcome

Consistent standards across Skyline Tower, Benson House in Brooklyn, and Olympic Tower, supporting stronger pricing and faster inquiries.

Challenge

Run a broadcast and content engine at any scale, from pro multi camera switching to nimble live streams.

Approach

TriCaster multi camera switching for full productions, OBS streams for speed, and podcast rigs with camera switching for dynamic edits.

Role and deliverables

Daily live broadcasts for North America's Chinese community reaching up to 50K viewers, plus the 2019 Interior Beaute Awards Ceremony video.

Outcome

The awards video was featured in Interior Beaute magazine and on a billboard in Causeway Bay, Hong Kong.

Challenge

Carry one brand across every touchpoint, from a postcard to a building identity.

Approach

Design systems built around core values, then applied with discipline.

Role and deliverables

A postcard series for Queens Surgical Center built around its core values, a gold foil identity exploration for One College Point Square in Flushing, and interview led video on designing harmonious spaces for families.

Outcome

Designs that pair creative vision with lived experience, and stay consistent wherever they appear.